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• [P1179] Use the concept of the social capital to search enterprise's competitive environment
  Author(s): Mu-Hua Lin, Hsiao-Fang Yang
  
  

  Abstract
  The motivation of this study is based on the potential industry's strategies are difficult to be found. Therefore, we propose the model combined with Chance Discovery to find the enterprise's strategy. The purpose is to obtain valuable concept and strategy early. The analysis data of this study are cell-phones which Taiwan traffics of 2002. First, compile the specification of cell-phone into structural files through open code principle of the ground theory. Then present the strategically graph. Finally, utilizing the principle paying attention to the position in social capital (The initial position is better, the more social capital that can be used is), to calculate position capital of each node and used for judging the quality of the concept. The experimental result finds, this study can find out the products development strategy of enterprises from the scenario of observing the cell-phone data. And can find the powerful concept through the position capital. The main contribution of this study is offer a method to enterprises; enable the decision maker to find that is suitable for the production strategies from products data on market. The strategy can let the products cross over many groups of customers and develops the interests of more markets.

  
   

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